
Apple does re-invent textbooks with Their new designed iBooks 2 apps for iPad and iPad 2 product line. With this new designed of iPad apps, born also new kind of textbook that’s kinda dynamic, engaging and truly interactive ones. Apple iBooks textbooks offer Their iPad users a gorgeous, a full screen size of textbooks equipped also with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. We say that from this point, Apple Inc starts over to gain what We usually belong to Amazon Inc and Barnes & Noble e-books field market sale. The question next, is Apple can do it? Have a journey with Us for awhile together.
If Amazon Inc and Barnes & Noble already sold millions of traditional books and now called with modern kind of e-books and that's why Amazon creates Kindle Fire and Barnes & Nobles creates Nook tablet, Apple Inc definitely does on reverse position in this e-books business. They start produce what We call an award winning legendary tablet PC in iPad and iPad 2 and They surely could act as an e-book reader swiftly because Apple iPad and iPad 2 were making not just act as a merely e-book reader. They were making for a more greater utility function such as on productivity, entertainment, games and tons of wonderful mobile apps everyday which Amazon and Barnes & Noble still couldn't defeat Apple Inc in this area so far.
We surely knew with this kind of iBooks textbooks, that could be kept up to date, don't weigh down a backpack and never have to be returned. Apple Inc also already have a business partnership with leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson that also will deliver educational titles on the iBookstore℠ with most priced at $14.99 or less, and with the new iBooks Author, a free authoring tool available today, anyone with a Mac® can create stunning iBooks textbooks. Pretty cool complete sets of how this kind of iBooks textbooks could sell in Apple iPad environment buyer.
“Education is deep in Apple’s DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love.” And Phillip was right with what He's mentioning into. What We see here is iBooks 2 textbooks great candidate buyer with promising value of profit.
In the other hand, Apple Inc already delivers also iBooks Author while also available as a free download from the Mac App Store and lets anyone with a Mac create stunning iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple’s iBookstore. Authors and publishers of any size can start creating with Apple-designed templates that feature a wide variety of page layouts. iBooks Author lets you add your own text and images by simply dragging and dropping, and with the Multi-Touch™ widgets you can easily add interactive photo galleries, movies, Keynote® presentations and 3D objects. What an awesome and killer combination right?

New features that embed in this new designed iBooks 2 are :
- Gorgeous multi-touch iBooks textbooks designed for iPad.
- Now iBooks textbooks come with interactive features, diagrams photos and videos
- Taps to dive into images with interactive captions, rotate 3D objects, swipe function throughout galleries, watch videos in full screen. All things could happen in this new designed iBooks 2.
- Use finger as highlighter when swiping over text in a iBooks textbooks
- Study Cards advantage to help Us memorize important highlights, notes & glossaries.
- Taps glossaries items to see definitions and concept without leaving the iBooks page.
Now on closing question, is Apple Inc have any capability to defeat Amazon Inc and Barnes & Noble? Yes They could but what might stopping Them to win only Themselves if They just stop to make any progress in Their iBooks Store. We would always say that There is no forever champion in IT World Business and that happens in all of IT World Business Company even on Amazon, Barnes & Noble and Apple Inc.
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